Generating nationwide awareness
This year’s Macular Degeneration Awareness Week (24-30 May 2015) went back to basics with the theme ‘How’s your macula?’ encouraging all Australians to get an eye test and macula check.
The following activites generated nation-wide awareness during the annual campaign:
Australia’s State Governors became Custodians of Vision
The following Australian State Governors became Custodians of Vision in support of Macular Degeneration Awareness Week 2015 and had an eye exam.
Launch of Mac de Gen animated video series
Mac de Gen, the Foundation’s newest ambassador, is the star of a new series of short animations about macular degeneration. These fun and informative videos were launched during Macular Degeneration Awareness Week and shared widely through social media.
To highlight the importance of good nutrition during Macular Degeneration Awareness Week 2015, Patron Ita Buttrose shared recipes to launch the Foundation’s Macula Menu, an online recipe collection of healthy, eye friendly recipes.
Posted: 30 May 2015