Macular Disease Foundation Australia logo

    Hard-hitting TV campaign

    Age-related macular degeneration in the spotlight.

    Image of an older lady with a bag over her shoulder filled with fresh spinach

    New TV & radio campaign

    The Macular Degeneration Foundation launched a new national awareness campaign that featured symptom recognition. The advertisement continued to encourage people aged over 50 to “have an eye test and make sure the macula is checked” but also communicated the symptoms of MD. As always, the vital importance of early detection was made clear.

    The campaign aired on television and radio nationally between 13 August and 21 September 2012.

    Australia continues to lead the world with regard to awareness of macular degeneration which has a direct impact on early detection and saving sight. The ongoing national advertising campaign has been a key contributor to this outcome.

    Novartis logo 2012

    Posted: 21 September 2012

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