New TV & radio campaign

The Macular Degeneration Foundation launched a new national awareness campaign that featured symptom recognition. The advertisement continued to encourage people aged over 50 to “have an eye test and make sure the macula is checked” but also communicated the symptoms of MD. As always, the vital importance of early detection was made clear.

The campaign aired on television and radio nationally between 13 August and 21 September 2012.

Australia continues to lead the world with regard to awareness of macular degeneration which has a direct impact on early detection and saving sight. The ongoing national advertising campaign has been a key contributor to this outcome.

Posted: 21 September 2012