The Foundation’s national television and radio advertising campaigns have been a significant and high profile activity since 2008. These campaigns aim to ensure all people at risk of macular degeneration have their eyes tested and macula checked.
Following the 2014 television and radio advertising campaign a Galaxy survey found that 70% of optometrists surveyed stated that at least some patients had come for a consultation as a direct consequence of seeing an advertisement run by Macular Disease Foundation Australia. Additionally 26% of these optometrists said some patients were subsequently diagnosed as a direct consequence of seeing the advertisement.
The impact of this annual advertising campaign, as well as the Foundation's editorial and promotional campaigns, has achieved outstanding awareness results including:
- Overall population awareness (those aged 16+) increased by 74% (from 47% in 2007 to 82% in 2014)
- Population awareness for those aged over 50 years increased by 58% (from 58% in 2007 to 92% in 2014)