Themed “baby boomers at risk of macular degeneration”, Foundation Patron Ita Buttrose led this year’s Macular Degeneration Awareness Week calling for all those over 50 to have an eye test and macula check. The far reaching campaign included traditional media, online and social media, and direct mail.
“All the baby boomers are now aged over 50 and that means they’re at risk of macular degeneration. For this reason it is critical to have an eye test and macula check and adopt eye health diet and lifestyle practices.” Ita Buttrose, Patron, Macular Disease Foundation Australia
Ambassador Jean Kittson added her voice to Macular Degeneration Awareness Week media activities, along with CEO Julie Heraghty, Dr’s Alex Hunyor, David Hilford, Nitin Verma, and Friends of the Foundation Melvyn Byrne, Margaret Raynor and Lorna Rickert.
Federal and State Ministers supported Macular Degeneration Awareness Week activities including The Hon. Sussan Ley MP, Minister for Health and Aged Care (Federal); The Hon. John Ajaka MP, Minister for Disability Services and Ageing (New South Wales); The Hon. Cameron Dick MP, Minister for Health (Queensland); The Hon. Zoe Bettison MP, Minister for Ageing (South Australia); The Hon. Jill Hennessy MP, Minister for Health (Victoria); The Hon. John Day MP, Minister for Health (Western Australia); and The Hon. Michael Ferguson MP, Minister for Health (Tasmania).