A powerful national television and radio advertising campaign launched by Macular Disease Foundation Australia in 2014 continued to urge people aged over 50 to have their eyes tested and macula checked. Additionally it reminded the wider Australian community that information, support and understanding is available from the Foundation. The campaign aired on television and radio nationally from 4 - 31 May 2014.
Australia is recognised as a world leader in raising awareness of macular degeneration, which has a direct impact on early detection and saving sight. This annual national television and radio awareness campaign is a key contributor to this outcome.
Galaxy polls showed that only 58% of Australians aged over 50 had heard of the disease in 2007. Since 2011 this figure had been maintained at an impressive 92%.
Listen to the radio campaign. Radio campaign is loaded in audio files but not displaying